Resume · Connor Zielinski
8 years turning platforms into audiences.
From running the NBA's Reddit account to building influencer programs, managing 250+ brand accounts, and generating $75k in affiliate revenue, I have been fortunate enough to grow my social media expertise across strategy, content, community, and growth in a number of industries.
89M
Reddit views (2 seasons)
1M+
Followers grown
$75k
Affiliate revenue
250+
Brands managed
8 yrs
Industry experience
Experience
Reddit Content Manager
National Basketball Association (NBA)
Sep 2024 – Present
Managed the NBA Reddit account and developed content plans in collaboration with the content creation team, reaching 16.8 million community members daily.
Generated 34 million views across 236 posts during the 2024–25 NBA regular season, growing the community by 14%.
Provided 4–7 real-time game coverage posts daily, enhancing fan interaction during live moments.
Organized and moderated 16 AMAs with NBA players and broadcast talent, managing scheduling, creator prep, technical setup, and audience engagement.
Developed and maintained the editorial and narrative voice for the NBA's Reddit presence, ensuring alignment with brand and community culture.
34M views · 2024–25 season
16.8M community members
+14% community growth
16 AMAs hosted
Social Media and Community Manager
Vincero Collective
Jul 2023 – Oct 2025
Managed Facebook, Instagram, and TikTok communities with 275k followers, driving engagement and brand loyalty.
Developed an influencer program with 10 creators, producing organic and paid content aligned with brand goals.
Led a CX team handling 3,500 tickets weekly, reducing response time by 50% over two years.
Increased repeat customers by 15% in 18 months through customer experience strategies and loyalty initiatives.
Monitored social trends, memes, Reddit threads, and cultural moments to create timely, platform-native content.
275k followers managed
+15% repeat customers
50% faster CX response
10-creator influencer program
Social Media and Influencer Marketing Manager
SIONYX
Jun 2023 – Jul 2024
Developed and led an influencer community of 20 creators, producing 100+ digital content pieces within a year and significantly enhancing brand visibility.
Led an internal affiliate program with 35 creators, generating $75k in sales over 12 months.
Managed the company's global social media presence across TikTok, Instagram, Facebook, X, and YouTube, growing the audience by 10k followers to 100k total.
Spearheaded cross-team collaboration to ensure timely completion of marketing, social, and influencer tasks.
$75k affiliate revenue
35-creator affiliate program
100k followers built
20 influencers managed
Social Media Content Specialist
SocialMadeSimple
Sep 2021 – Nov 2024
Responsible for social media strategy, content curation, and scheduling for 250+ franchises and small businesses nationwide.
Utilized research, data, and SEO to craft campaigns that increased page views by 35% and page reach by 60%.
Consulted with 25+ clients to strategize and implement customized social media content and best practices.
Partnered with brand managers to increase published posts by 100–250% without sacrificing content quality.
250+ brands managed
+35% page views
+60% page reach
25+ client consultations
Social Media Coordinator
Sports Reference
Jan 2022 – Jan 2023
Led paid and organic social media strategies across Twitter, Instagram, Facebook, TikTok, YouTube, LinkedIn, and Reddit, growing the audience to over 1 million followers.
Curated and published 15 daily pieces of static and visual content across five brand accounts.
Designed content plans that drove website traffic regularly exceeding 20 million visitors per month.
Built TikTok presence from scratch, accumulating 10k+ followers and 500k views.
Produced and directed a company podcast distributed to 1,000+ listeners across multiple platforms.
1M+ followers grown
20M+ monthly site visitors
10k TikTok followers
+7% platform growth
Radio Producer and Marketing Associate
Tampa Bay Lightning
Oct 2018 – May 2020
Produced 10 live and recorded radio shows per week broadcasted to 2,500+ daily listeners.
Oversaw post-production and editing of all shows using Adobe Creative Cloud software.
Grew game day listening 3.5x year-over-year, surpassing 9,000 listeners.
Organized social media promotion for show material to 10,000 followers on Twitter, Reddit, and Facebook.
3.5x audience growth
9k+ game day listeners
10 shows/week produced
Broadcast and Public Relations Intern
Tampa Bay Lightning
Aug 2017 – May 2018
Conducted pre-game and post-game player interviews for all regular season and postseason home games.
Edited daily radio shows using Adobe Creative Cloud and posted them to social media platforms.
Provided operational support for "Bolts Radio" and "TBL Powerplay" social media accounts.
Student Brand Manager
Red Bull
Jul 2016 – Jul 2018
Drove the global Red Bull brand image on campus at the University of Tampa, building long-term loyalty through local experiences and digital promotion.
Organized brand activations including bringing lacrosse athlete Paul Rabil to campus, drawing 300+ attendees.
Managed 15 hours per week of brand obligations alongside a full academic course load.
Education
University of Tampa
Bachelor of Science in Marketing · Sykes College of Business
GPA: 3.43 · Graduated 2019
Outstanding Organization of the Year 2019
Most Improved Organization 2018
IBS Best Student Station Manager Finalist 2018
Skills & Tools
Social Platforms
Advertising & Analytics
Management & CRM
Creative & Production
Email & E-Commerce
Productivity
Let's work together.
Open to full-time and freelance roles · ConnorTZielinski@gmail.com